Seattle, WA Aug. 2016 -MaY. 2017
Created marketing plan (SEO, SEM, Content, Landing Page, and email strategy) for a small B2B marketing design agency.
Quadrupled number of keywords Lightboard ranks for and doubled keyword value.
Implemented regular email newsletters, which lead to an increase in conversions.
Wrote SEO friendly blog posts and developed a content calendar.
Managed an in-house marketing designer and freelancers.
TisBest Philanthropy (www.TisBest.org)
Director, Marketing and Communications
Seattle, WA Aug. 2016 -MaY. 2017
Created and managed all aspects of the marketing Initiatives at Seattle Non-profit that sells over $1MM in Charity Gift Cards a year.
Brand and Product Management: Developed brand guidelines, brand voice, new product offerings and features.
Created annual Marketing, Content, and Editorial calendars and plans.
Designed and wrote marketing materials for packaging, for the web, and for print media.
Created marketing line-item budget, managed marketing budget and P&L
Maintained all web and social media assets, posted to social media, researched, wrote, and posted blog posts. Tracked metrics across platforms. Increased engagement across all channels.
Designed and wrote a regular email newsletter for both B2B and B2C customers. Cultivated and maintained 41k customer email list. Used optimization and segmentation to increase open rate and clickthrough rate.
Managed over 300 Partner Charities including identification and on-boarding of new charities, and co-marketing programs with established Partner Charities.
Managed all Marketing vendors and contractors.
Through brand-awareness campaigns, increased TisBest’s inclusion on media gift-ideas lists from 4 in 2015 to 13 in 2016 - including Gwen Stefani’s!
Designed, wrote, and produced TisBest’s first-ever annual report.
Managed AdWords account with $20k yearly spend. Managed a Google Grant AdWords Account with a $120k yearly budget.
Doubled AdWords conversion rate while decreasing overall spend by 23%.
Used analytics to inform UX/UI redesign process.
Increased organic website conversion rate and increased revenue by 24%
Joule Inc. (www.goJoule.com)
Marketing and Communications Manager/Co-founder
Seattle, WA Feb. 2015 - May 2016 (Joule’s closure)
Responsible for all communications and marketing initiatives at a boot-strapped transportation startup from its earliest phase.
Creator and keeper of Joule’s public voice and brand.
Created and maintained all web and social media assets. Including design and copy for www.goJoule.com, creating an editorial calendar, posting to social media, blog posts. Tracked metrics across platforms. Virtually all Joule customers were acquired through social media promotion.
Created marketing campaigns to fill Joule’s pilot phase 100% with paid customers.
Responsible for creating Marketing Budget and updating key stakeholders on the budget status.
Created event “Seattle Startups Give Thanks” to unite the vibrant startup community. Curated invite list. Procured donated space, food, beverage, Master of Ceremonies, and prizes. Coordinated day of event set up.
Identified and planned participation in several local conventions and trade shows. Created signage, promotional materials, interactive displays.
Grant/Incubator/Contest application writing. Joule was awarded a grant from The First Years, was selected to participate in (and won!) The Seattle TechCrunch Pitch Off, made it to the semi-finals of the Seattle Angel Conference.
Designed and wrote a regular email newsletter. Audience included investors, potential investors, customers, and fans.
Responsible for all communications with customers, from troubleshooting and customer service issues to creating campaigns and marketing promotions to encourage social sharing.
Parenting Geekly (www.ParentingGeekly.com)
Seattle, WA 2010 - present
Created a niche parenting blog and a thriving, engaged community
Write, edit and publish content on a regular basis. Includes blog posts, social media platforms, speaking engagements, guest contributions.
Created an annual Parenting Geekly birthday party in conjunction with a local comic book store to help support the Free Comic Book Day Event. Managed vendors, entertainers, and product for event.
Blue Frog Mobile
Communications Manager and Advertising Producer
Seattle, WA 98107 2004 - 2006
Wearer of many hats at a successful start up in the mobile entertainment business.
Managed national print campaigns across 5 brands in publications such as Rolling Stone, Maxim, and Seventeen Magazine.
Responsible for producing promotional events at concerts and conventions (including CES). Hiring and managing event talent and staff.
Worked on researching and securing licensing with over 1,000 music publishers and license holders.
Researched music and pop culture trends to accommodate for print lead time.
Coordinated licensing and production of new content (audio and visual).
Pitched media, wrote and distributed press releases for all brands.
Managed a team of 4 direct reports.
Project manager for weekly and monthly production cycles.
Board of Directors & Fundraising Chair
Seattle, WA 2015 - present
Behind the Scenes Planning for GeekGirlCon’s annual two day convention with over 11,000 attendees.
Provide Board-level guidance and oversight of GeekGirlCon to ensure the organization follows its mission and has a strong foundation.
Made decisions about the size of convention, convention pricing and dates.Addressed issues of programming, staffing, security.
Reviewed annual budget, bylaws, and 501c3 requirements
Created a Fundraising Committee. (Raised over $50k in 2017)
But wait, there's more!
You can view a PDF of my resume here.
View my skills (and other cool stuff) here.
Check out my portfolio with writing samples and display ads here.